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Is Proofreading a Dying Art?

 

Man Kills Self Before Shooting Wife and Daughter

This one I caught in the SGV Tribune the other day and called the Editorial Room and asked who wrote this. It took two or three readings before the editor realized that what he was reading was impossible! They put in a correction the next day.

Presentation: Communicating in the Age of Streams

All of us - whether you're a stay at home mom or an executive - are going to have to cope with the firehose. There's more information coming at us than we can handle. Information will scale. Human attention is finite. This presents a major challenges to those of us who are in the attention business. It's like 25 lanes of traffic trying to squeeze into the Lincoln Tunnel all it once.

To mitigate this ongoing trend of streams, communicators will need to: 1) be as ubiquitous as possible, 2) adopt multiple messages, stories and formats and 3) make sure you allow your employees to get out there - in other words, use the force, don't fight it.

Starting a Presentation with a Bang

In a recent ABC News story by Matt Gutman, he describes how Miami Dade Police Officer Gene Lopez opens each of his presentations on airport security. Officer Lopez interacts with a video clip to dramatically get the attention of his audience. I encourage you to read the description in the news story.

Here are a few lessons we can learn from this powerful and effective opening to a presentation.

Ten Words to Avoid When Writing

Writing is a combination of art and craft. The art comes from lots of reading, talking, thinking, dreaming, and writing. The craft is primarily technique. Some techniques are complex, but a few are very simple and will instantly strengthen your writing. In many cases, however, strengthening writing simply means avoiding those things that weaken it.

We have identified 10 words that nearly always weaken writing. In no particular order, they are as follows.

Ten Words to Ban from All Websites

In twelve years of running digital copywriting agency Sticky Content, there are a few words and phrases I've grown to hate with a passion. If I had my way, I'd ban them from all websites and for some sound commercial reasons, too.

Five Things You Probably Don't Know About YouTube Videos

You probably know that YouTube is, by far, the top video destination on the Web.

Here are some things about YouTube, though, that you probably don’t know:

Videoconferencing at 30,000 Feet with Virgin America

Virgin America is known for fun plane rides, with the amazing electronics in your seat, the jazzy music in the bathrooms, and the calming blue aisle lighting.

But free Wi-Fi on a cross-country Virgin flight this week had me testing just about every application I could think of. I even got a live videoconferencing session going with an editor briefly . . .

In Pictures: Secrets of Nonverbal Communication

Learn about nonverbal communication from the pictures shown here.

Five Guaranteed Ways to Hate Your Own Writing

If you’re like the majority of writers out there, you’re a self-doubting bundle of neuroses, determined to believe that your writing will never be good enough.

That’s the life of the tortured, misunderstood writer, right?

What’s that? You think you’re pretty good at writing and actually like some of your own work?

Weird Things Written on Resumes

When Sara Sutton Fell, CEO of FlexJobs.com, was hiring for her entry-level job site, one particular resume stood out from all the others.

The reason? The applicant claimed to be a "Pig Wrestling Champion" and included details like weight of the pig (see photo, left), number of competitors, and months of training.

 

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