In the midst of rising costs, flat revenue, and the need to enhance and expand its portfolio, Coca-Cola Enterprises and its new CEO, John Brock, needed to communicate a new strategic direction for the company. However, without a cohesive communications strategy in place, Brock was unable to reach out and quickly connect with employees across the organization.

With help from Cisco, Coca-Cola Enterprises developed an executive communications strategy that enables Brock to communicate his leadership agenda, engage with employees across the company, and align employees with the company’s strategy.