In this video (click the title above to see the video, and allow time for it to load), learn how a paradigm shift is significantly affecting business communication courses.

As this video demonstrates, electronic communication is now commonplace even in medium- and small-sized organizations and in both metropolitan and rural areas. Clearly, business communication is changing. Is your textbook keeping up to date?

Textbooks have been incredibly slow in adapting to this digital age. In fact, all business communication textbooks except those written by Bovee and Thill are still emphasizing paper documents and outdated practices. If your current textbook doesn’t provide instruction about the types of electronic communication described in these examples, it doesn’t support your mission to help students prepare to meet employer expectations.

Using an up-to-date text that is more relevant to today’s media-savvy students, many of whom are already using these tools at work, will also lead to greater respect for your course by students, colleagues, and your college’s administration.

The checklist, “Is Your Textbook Preparing Students for the Future or the Past?,” can help you decide if your current text is keeping up with the fundamental changes in the way businesses now communicate. If the checklist suggests your book is behind the times, you can easily close the gap by requestng an examination copy of one or more Bovee/Thill texts.

Are you unsure as to the most appropriate textbook for your course? If so, please see the chart that’s posted on our website," How Bovee/Thill Textbooks Compare."

If you haven't already done so, please watch the video now.

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