Type is all around us: reports, webpages, cell phones, television, billboards, signs, and packages, to name only a few. All of these items should be pleasant to look at and innovative enough to attract and hold the readers' attention. Here are some secrets to accomplishing this goal.

Picking out paper at the local department store is easy enough, considering that most of them stock only plain copy paper, along with the occasional stationery. However, when making the jump from white printer paper to the wide variety of papers sold by professional suppliers, many people are overwhelmed by the choices available.

Paper types range from book to bristol to "onion skin," and their weights are even more confusing, considering that a sheet of 20lb cover paper actually weighs less than a sheet of 20lb bond paper! It is our hope that this article will clear up much, if not all, of the confusion created by the printing industry's unique system of paper types and weights.

The Logo Design Guide will give you all the necessary information to help you create good logos. There are many little aspects that make up a good logo, but there are also many small things that run a logo down.

Logo design is a very extensive subject-matter. There may be lots of pages about it on this website, but this is still just the tip of the iceberg.

I have organized the Logodesign-Guide into chapters to keep it manageable. This way, you can take the whole issue to heart in several steps.

Here are eight interesting examples of good stationery design. The first example is for Networx. To view the other examples in the gallery, click on the thumbnail images below the Networx examples.

Also click on the logo examples by way of the navigation bar on the site, and see this article on the site.

The quality of the paper, the kind of printing or engraving, the mechanical make-up--all these things contribute to the impression a letter makes upon the recipient even before the message is read.

Many letters come to nothing because they're unattractive, cheap, slovenly; and so progressive businesspeople are learning to select their stationery with care to insure its tone and dignity. The kind of paper to select--the size, the tint, and the quality--is described and explained.

One of the most important considerations that you have when running a business is making sure that your business is recognizable to both potential and current customers. It is of prime importance to make it as easy as possible for people who might be interested in your business to find and contact you.

Personalized stationery is also useful for supplying current customers with the necessary information to keep them coming back whenever they need your business services again. One easy way for you to do this is to make use of personalized stationary for your business.

This section provides the correct forms of address for U.S. Public officials, diplomats, religious leaders, royalty, the British peerage, and military personnel.

For each personage the chart gives the appropriate form or forms to be used in addressing letters, in letter salutations, in direct conversation, and in more formal introductions.