Bovée & Thill's

Real-Time Updates

Chapter 6. Crafting Messages for Electronic Media

Video Phones Are Coming. And This Time It's for Real

Dreams of video phones have been around since before Dick Tracy swapped his 2-Way Wrist Radio for a 2-Way Wrist TV in 1964. These days the technology is vastly improved. Forget tiny screens with fuzzy picture quality and voice-synchronization reminiscent of old Godzilla movies. Thanks to powerful microprocessors and luminous screens, smartphone video can look as good as standard TV.

Millions of people already have video chats on their PCs and laptops."We think mobile video calling will first be embraced by tech adopters, frequent travelers, professionals, and young people who are engaged with social media and accustomed to watching Web video," says Skype's Shaw. Pankaj Kedia, an executive in Intel's Ultra Mobility Group, says computer-like smartphones, faster networks, and consumer readiness mean the technology is ready to take off. "The perfect storm is here," he says.

Sociable Professors

More than 80 percent of college faculty are using social media, with more than half using these tools as part of their teaching, according to a first-of-its-kind survey, "Social Media in Higher Education." The survey was conducted by the Babson Survey Research Group in collaboration with New Marketing Labs and Pearson, a global leader in education, technology and services.

NEWS FACTS

 

• Nearly 1,000 faculty from across the nation participated in the survey.
• Most faculty respondents (59%) have more than one social network account; nearly 25 percent have accounts on four or more socia
• More than 30 percent use social networks to communicate with students; nearly 1/3 use social networks to communicate with peers.
• A majority (52%) report using video, podcasts, blogs and wikis as part of their classes.
• Watching a video or listening to a podcast is the most common activity for both faculty personal use (72%) and for use within a class (46%).

To view a presentation of the results of the Pearson Social Media in Higher Education Survey, visit: http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010.

35+ Social Media Tools That Make Life Easier


Millions of people use social media on a regular basis, and many more are joining the ranks every single day.
 
With the number of people involved, and the enormous amount of time we all spend using social media, it’s only natural to try to save some time and make life easier on yourself.

We’ve compiled this list for just that purpose — over 35 tools that can help you do more with social media in less time.

2010: Year of Digital Distraction?

Mashable's Pete Cashmore (photo, left) says real-time communication threatens to further distract us in 2010.

The "real-time Web" is booming. From Twitter to Facebook to new search engines that discover information posted just seconds ago, it seems the 2010 Web will be fueled by our desire for instant gratification.

But between Facebook status updates, Tweets and new mobile applications that deliver breaking news on our phones, will we be driven to distraction in 2010?

21 Essential Social Media Resources You May Have Missed

Here are some easy ways to make a difference with social media, a look at how video conferencing technology is improving education, some new social strategies for businesses of any size, and much more.

Ten Innovative Ways To Use Twitter For Business

Increasingly more companies use Twitter for business – to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event. Twitter allows them to expand their brand and thus generate new opportunities.

In this article, Mahendra shows you how you can integrate Twitter into your Powerpoint presentation and receive instant feedback. Steven has written about using hashtags effectively. And also, you can learn more about Twitter Lists to follow people more closely.

Can People Trust Your Business Writing?

Research suggests that people are more likely to lie in e-mails than in other forms of communication.

In tests, students were given some money and asked to share it with someone who didn't know how much money there was to share. Ninety-two percent of the students lied about the amount in their e-mails (claiming the amount was smaller than it was) while 64% lied when they were writing by hand.

Corporate Blogging: a Revolution in Corporate Communications

Corporate Blogging: a Revolution in Corporate Communications

Keynote on corporate blogging and why it represents a revolution in corporate communcations.

How to Master Screencasts in Seven Steps

Making screencasts (also known as “video tutorials”) is already easy, and becomes easier with better tools and broadband proliferation. However, no tech is complete without a human who dives in, does experiments, and discerns best practices from the results.

I’ve made over 200 video tutorials, mostly for the virtual world of Second Life, and I’ve also done tutorials for stuff like YouTube () and Sony Vegas. If a picture’s a 1,000 words, then a video is a LOT more.

Through such experience, these are tips ‘n’ tricks I’m sure you’ll find practical and applicable to your further forays into the video fields: