Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak Company, discusses  how Kodak leverages social media.

This 27-slide, illustrated presentation explains why a knowledge of social networking is important for entrepreneurs.

Print is wonderful. But print is dead. It is an art form that belongs to an era past. Print doesn't command the same respect as it once did. Its role has been diminished by the humble pixel. It won't be long before the beautiful pages, that are lauded on the stages of the world's prestigious award shows, will be gone forever, replaced by digital reading tablets that are more planet friendly and more humanly accessible.

This page showcases my own favorite print, some of which I was directly involved with, others I had an indirect influence on. They are preserved here (in digital format) as a reminder of what was, but what will never be again. This page is a museum. A place for future generations to visit and remember their past.

Advertisers are teaming up with TV programmers to create content promoting both a product and a TV show. They hope the spots will help them combat ad-skipping on digital video recorders.

When women try on pants, the first thing they do is turn around and look over their shoulders into the mirror. If Andy Dunn has his way, men will soon do the same.

Mr. Dunn, the co-founder and chief executive of Bonobos, an e-commerce company that sells men’s pants, is on a mission to give American men a complex about their backsides. The pants’ distinguishing feature is that they eliminate the sagging bottom of ill-fitting trousers.

“It’s like a shame campaign,” Mr. Dunn said.

Business owner, you might want to friend Facebook.

A growing number of businesses are making Facebook an indispensible part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information.

See how electronics distributor Avnet adds value in the distribution channel.

Advertising Age ranks the most influential bloggers covering contemporary marketing.

This free e-book explains how to use viral marketing effectively.

Nathan Egan (left), founder of Freesource Agency, says entrepreneurs should better exploit social media networking as a low-cost, high-return marketing tool to find new customers and strengthen business relationships. Egan explains how to use these online tools