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Chapter 12. Designing Visual Communication

Design and Presentation Tips for Visual Aids

Communication is complicated. Presenting with visuals is a necessary skill in today's business environment. Having the tools at hand to know what contributes to a great presentation is the foundation for success.

The proper use of these multimedia visual aids is still a critical item to making a lasting impression upon your audience. While the visual is important, the presentation skills of the visual are just as important. Here we will walk you through some great tips and also provide the basics for the use and introduction of visual aids.

Modern Approaches to Data Visualization

Data presentation can be beautiful, elegant and descriptive. There is a variety of conventional ways to visualize data – tables, histograms, pie charts, and bar graphs are being used every day, in every project, and on every possible occasion. However, to convey a message to your readers effectively, sometimes you need more than just a simple pie chart of your results. In fact, there are much better, profound, creative, and absolutely fascinating ways to visualize data.

So what can we expect? Which innovative ideas are already being used? And what are the most creative approaches to present data in ways we’ve never thought before?

Let’s take a look at the most interesting modern approaches to data visualization,

Ban Distorting Chart Types, and Why You Should Be Wary of Pyramid Charts

Three-dimensional charts may be a little more eye-catching and dynamic than their 2-D counterparts (it's an Avatar world, baby), but data visualization blogger Stubborn Mule explains why you should consider junking 3-D charts, or at least why you shouldn't trust pyramid charts.

The author points out how people (and publications, for that matter) often incorrectly employ pyramid charts to produce an inaccurate representation of the information, focusing in on this chart and why its use of the pyramid chart misses the mark:

Ten Harsh Truths about Corporate Websites

We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change. This post addresses common mistakes among large organizations.

Most of the clients I work with are large organizations: universities, large charities, public sector institutions and large companies. Over the last 7 years, I have noticed certain recurring misconceptions among these organizations. This post aims to dispel these illusions and encourage people to face the harsh reality.

Photoshopping Hall of Shame

Welcome to the photoshop hall of shame courtesy of Newsweek entitled, "Unattainable Beauty" (Click Here). It's likely that you heard about the Ralph Lauren fiasco just a few months ago. It's no surprise that Ralph Lauren's ad of a woman cut down to absurbly thin proportions makes the list.

But, unfortunately, he isn't alone. There are a slew of advertisers who photoshop men and women's bodies to unrealistically thin proportions. You may be surprised by who you find in this photomontage. It isn't just celebrities and supermodels. There is a famous news anchor, a male (yes, I said men are photoshopped too) and a musican. No one seems to escape the airbrush.

Visual Communication: Using Adjectives, Fonts, Type Sizes, Ink Colors and Placement to Entice Diners

Tabla (photo, left) is just one of the many restaurants around the country that are feverishly revising their menus.

Pounded by the recession, they are hoping that some magic combination of prices, adjectives, fonts, type sizes, ink colors, and placement on the page can coax diners into spending a little more money.

Data Visualization: A New Way of Looking at the World

What's the first thing that goes through your mind when someone says the word "data"?

For many of us, the first image is line graphs, pie charts and spreadsheets with columns and rows full of numbers that leave you bleary-eyed and a bit dazed.

But what if someone were to say data can also mean what you post on Facebook and Twitter, the ratings you gave a restaurant, the photos you uploaded to Flickr or even, perhaps, what you feel.

A bit of a reach? Not anymore.

Google's Picasa Knows a Familiar Face

If the human brain sees a million images per day and can instantly identify them, why couldn't software do that, too?

Making such a thing a reality has been the longtime goal of German-born physicist Hartmut Neven, whose facial-recognition software firm was purchased by Google in 2006, with the stated goal of bringing his vision to digital photography.

Ten Social Bookmarking Websites for Non-Stop Visual Inspiration

If you need inspiration in using visuals to make a point, here are ten websites you should check out.

What Color Is Your Communication Style?

Found this fascinating story in the New York Times — reminding us that we all have specific styles of communication and, if we’re ever going to really understand one another, it can help enormously to know what someone’s is, let alone your own, and behave accordingly.

Shayla McKnight describes her Livingston, Montana company: