Chapter 7. Crafting Messages for Electronic Media
What's the buzz? Social networking as a trend and a tool
Podcasting and Its Uses in the Workplace
This 41-slide illustrated presentation covers podcasting basics and how its being used in today's workplace.
Podcasting and Video on the Web
This highly illustrated piece discusses podcasting, RSS, web video, and WordPress.
Vodcasting 101
This 59-slide illustrated presentation discusses how to use Camtasia software to create a vodcast.
Effective E-Mail: A Self-Study Workshop
The objectives of this 12-slide course are to (1) Identify the pros/cons of using e-mail, (2) Understand when and when not to use e-mail communications, (3) Consider how to compose new e-mail and replies, (4) Discuss e-mail etiquette, and (5) Learn how to manage e-mail.
Blogging and Social Media

This 33-slide presentation covers a number of important areas about blogging and social media.
For example, it answers the important question: What can blogging and social media do? (1) Increase Web Traffic, (2) Provide for More Inbound Links, (3) Build Brand Awareness, (4) Improve Customer Loyalty. (5) Sense Market Changes More Rapidly, (6) Detect Problems Earlier, (7) Offer a Lot for Relatively Little Cost, (8) Provide for Integration with Traditional Marketing, (9) Develop Word of Mouth, (10) Reach Beyond Local the Market, (11) Increase Executive Visibility and Leadership, and (12) Compound Marketing Efforts Over Time.
Podcasting 101
This 44-slide nicely illustrated presentation covers the following:
(1) The elements of successful podcasting, (2) How to strategize a business podcast, (3) How to build a community of listeners, (4) The tools of podcasting, from recording to hosting, (5) How to promote a podcast, (6) Integrating your podcast with other online content, and (7) Creating a podcast.
E-Mail and Netiquette: How to be an E-Mail Professional
This 10-slide presentation covers a wealth of material including (1) what's e-mail netiquette?, (2) general e-mail etiquette, (3) sending e-mail, (4) e-mail privacy, (5) receiving e-mail, and (6) forum, blog, and online profile etiquette.








