Bovée & Thill's

Real-Time Updates

Chapter 7. Crafting Messages for Electronic Media

An Insider Talks about Corporate Podcasting

Corporations are discovering the uses of podcasting, both as an external marketing vehicle, and as an effective means of distributing internal communication. Kris Jacob, VP of Development at Podshow, discusses the pros and cons of using podcasting for executive communications.

How to Make Online Videos Without Getting Sued

American University's Center for Social Media has just concluded a long, in-depth project to establish a set of "Best Practices in Fair Use for Online Video."

They worked with video makers, legal scholars, eminent sociologists, fans and others to create something that reflects the law, practice and future of fair use for video remixing and sharing online.

Instant Messaging in Business

This PowerPoint program focuses on the various types of instant messaging in business, IM facts, benefits of IM vs. other communication vehicles, business concerns about IM, and 10 tips for using IM in business.

How to Download, Install, and Use Google Talk on your PC

How to Download, Install, and Use Google Talk on your PC

Start instant messaging by using Google Talk. This is a step-by-step tutorial on how to download, install, and use it.

Microblogging: How to Build Business Relationships Using Twitter!

Microblogging: How to Build Business Relationships Using Twitter!

Microblogging is an excellent way to market yourself and meet other like-minded folks!

This video gives a quick introduction to Twitter and how to use Twitter Search to build relationships and gain a following on Twitter.


What's an RSS Feed?

Arik Hesseldahl explains--in English--how RSS feeds can speed up your daily Web-browsing routines.

Wireless Monitoring of People And Things: Future of Social Networking?

If you need information, the Internet offers a wealth of resources. But if you're hunting down a person or a thing, a computer's not much help. That may soon change. Electronic tags promise to create what some call the "Internet of things," in which objects and people are connected through a virtual network.

Corporate Blogging: So "Last Year" to the "Experts" but Still Gaining Traction with Companies

Debbie Weil (left) says, "One of the mantras in social media circles these days is: "'This is not just about blogging.'"

So true. I couldn't agree more. Whether it's microblogging with Twitter (see marriottpr) or idea generation with evangelistic customers' input (see MyStarbucksIdea), there are many ways that companies can deploy social media to listen and to learn.

Yet the fact remains that many (most? it's most if more than 50%, right?) companies are just waking up to what they could do with a blog--internally or externally.

Einstein Managed His In-Box Just Like You

If you're like Einstein, you respond to some e-mails immediately and let others wait. And, of course, some you never answer.

And every now and then, you find an old one in your inbox that you didn't even realize you had, and you reply.

A new study finds that the correspondence of Albert Einstein (shown here), as well as that of Charles Darwin, followed patterns similar to modern email communication.

NYU Professor Stifles Blogging, Twittering by Student

After New York University journalism student Alana Taylor wrote her first embed report for MediaShift on September 5, it didn’t take long for her scathing criticism of NYU to spread around the web and stir conversations. Taylor thought that her professor, Mary Quigley, was not up to speed on social media and podcasting—even though the class she was teaching was called “Reporting Gen Y.”