Bovée & Thill's

Real-Time Updates

Chapter 7. Crafting Messages for Electronic Media

Ready for Your Close-Up? Here Come the Vlogs

Once you’ve produced a tasty video morsel, serving it to the masses is not necessarily simple.

Vlogging most famously came to public notice when amateur video of last December’s tsunami began showing up on the Web. But that was also when some early vlog sites learned that having a hit video could be costly—either your hosting company would shut you down for exceeding your bandwidth limits, or you’d end up owing thousands of dollars in streaming costs.

Vloggers quickly learned to move highly popular video onto free hosting sites like San Francisco’s Internet Archive or else use a distributed streaming method like BitTorrent.

Answers for 50 Cents: Testing the New KGB

The KGB's agents are everywhere. They're with me when I go for a walk, they follow me home after work, and if I wake up in the middle of the night, they're just a phone call away.

I'm talking about the Knowledge Generation Bureau, of course. The Knowledge Generation Bureau is a text message-based information service, that, for 50 cents a text, will answer any question you have as accurately as possible. The New York-based company has been a major player in the directory assistance market for years; whenever you dial 4-1-1, chances are good that KGB will answer.

Social Media Predictions for 2009

Fourteen great minds on social media have shared thoughts on what 2009 may have in store for us. Here's some of what they're thinking.

Blogging for Personal and Business Branding

Trisha Okubo tells her personal story about blogging and creating a brand for herself and her business.


What Are the Bloggers Saying about You? Practical Tips for Communicators

Imagine you're the director of communication for your organization. A disgruntled customer, who also happens to be a well-respected blogger, writes a scathing post about your product or service. Soon, bloggers from around the world are linking to the post and adding comments. Maybe your company even becomes fodder for podcast chatter and derisive videos.

The Video Revolution: YouTube

Ten billion videos clips are watched every month in the U.S. The most-viewed clip on YouTube has had more than 106 million views. There is a revolution occurring. Are you part of it?

In-Box Zero: Action-Based E-Mail

A graphically inviting presentation about how to handle e-mail efficiently.

How to Use Podcasting

How to get a client, download your podcast, and use a mp3 player.

Twitter Your Complaints Away

Companies are learning from customer microblogs.

Why the Whole World Is in a Twitter

When Mike Wilson used the social-networking site Twitter to tell the world his plane had crashed, he was demonstrating what many already knew--that for a growing number of people, twittering amd tweaks are becoming a way of life.