Bovée & Thill's

Real-Time Updates

Chapter 7. Crafting Messages for Electronic Media

How to Use Twitter as a Twool

I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check.

Beyond Blogs

BusinessWeek's Stephen Baker discusses the cover story he co-wrote in May, 2008, on online social networks, an update of the May, 2005, cover story, "Blogs Will Change Your Business."

Facebook, Blogs, and Other Types of Electronic Communication

Here's information about Facebook, blogs, and other forms of electronic communication that business communicators should know about.

So You Want to Be a Blogging Star?

Mark Cuban, the owner of the Dallas Mavericks, has a full plate. Besides his basketball team, the busy billionaire also owns part of a media company, and serves as chairman of the TV channel HDNet. He recently competed for five weeks on “Dancing With the Stars” on ABC. How on earth does he find time to blog?

11 Ways to Use Social Media for a Business

Now that you know a little more about what constitutes social media, how do you use them for your business? What communications skills are needed?

Speak and See

Now you can send a friend or coworker a text message without typing. If you have a blackberry, there is an application that allows you to talk to your phone,and it understands you. Just speak, verify, and send.

Crisis Communication in the YouTube Age

This 54-slide presentation discusses how to handle a crisis in this YouTube age. It includes some fascinating case studies of communication that has gone awry.

How to Be a Twitter Power User

A fact-paced presentation on how to use Twitter for maximum effectiveness.

Time Watching Online Videos Jumps 40% in One Year

One way to think about online video is to consider how big a chunk it takes out of our daily lives. The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Watchers tuned in for 273.1 minutes of online video in the month of November 2008, up from 195 minutes in November 2007, according to comScore.

Social Media in the Inc. 500: The First Longitudinal Study

Studying social media in a business communication class isn't important? Right?

Wrong! The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.

The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. . For details about the 2007 Inc. 500 and the complete directory of the included companies, please visit Inc. Magazine's website at www.Inc.com.