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Chapter 7. Crafting Messages for Electronic Media

Seven Bad E-Mail Subject Lines

Yvonne Russell rustles up a great discussion about email subject lines. Though email has become a standard tool in our communications box, I still see subject lines (or lack thereof) that could easily send a person’s email into the spam or junk folder. So here’s a list of bad subject lines (or good if you don’t want the person to read the email):

What Is Podcasting, Part II

This is the second part of a series on how to be a podcaster.

YouTube: Broadcast Yourself

Learn YouTube's features and benefits, video sharing, its demographics, the competition, the difference between YouTube and Google Video, and how to get started with YouTube.

Twitter Under the Microscope

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others.

But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rhythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers.

Facing Facebook

"If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria."

Social Media Strategy: Why Motrin is Feeling Some Pain of its Own

You've probably heard or read about the Motrin debacle. In an effort to promote its painkiller, Johnson & Johnson subsidiary, McNeil-PPC, the makers of Motrin, created an online ad meant to depict the physical pain mothers who wear their babies in carriers of various types will find themselves in after carting their heavy load--er, their children?--about for long hours at a time. Instead the ad caused the Motrin makers some serious pain in the form of a thrashing by angry mothers in the blogosphere and Twitterverse.

Abbrvatd Txt Msg Too lng to Undrstnd, Says Stdy

Going through a heavily abbreviated SMS can take twice as long time and only saves the sender a few seconds of typing, says a new research.

The study led by University of Tasmania psychology lecturer Dr Nenagh Kemp has shown that many common abbreviations were hard to be deciphered or was misinterpreted.

Companies Using Twitter

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.

What You Should Know about Facebook



This presentation tells why and how is Facebook relevant to business communication.

An Empty In-Box, or With Just a Few E-Mail Messages? Read On

Since e-mail became a fixture in our professional and personal lives, many academic researchers have investigated the complex mix of feelings brought on by the technology.