I'd like to share with you a video about Ford Motor Company's approach to social media.

Jezper Soderlund, a music producer in Gothenburg, Sweden, was thrilled to receive a one-word e-mail message earlier this month.

The word was “no.”

The sender of the e-mail message was perhaps the most famous businessman in the world, Steven P. Jobs (photo, left), chief executive of Apple.

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See also Ding! Mail. OMG! It's Steve Jobs

It’s no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:

In this podcast tutorial you'll learn how podcasting works in non-technical terms. The process is explained from both the side of the podcaster as well as the podcast consumer.

It’s pretty apparent to anyone that knows me that I’m a huge believer in the value of a blog. Not only do I blog frequently for my company and a number of other industry websites, but I encourage all our new starters to get involved and write.

It’s a great way to start to build a reputation. There are many more benefits, and we've recently run a seminar on why businesses should be blogging, so I thought it would be useful to share this presentation online.

"People think that the first draft is the big event and that revision is cleaning up afterward. But the first draft is really setting up the chairs, tables, and cups, and revision isn't cleaning up after the party, it is the party."

"All first drafts are terrible. I don't care if you're Hemingway."

"What comes out unfiltered from anyone's mind is mud."

The first two quotations come from writing professors whose names I've since forgotten (and they were quoting other people whom they'd forgotten). The last one is one I just made up myself. But regardless of the source, the advice is sound: no e-mail should be clicked-to-send without revision.

My favorite social media tool is social bookmarking service Delicious.  I’ve always been an avid researcher and Delicious allows me to discover, save, organize and share information that I find online like no other service.

A study shows that mobile microbloggers struggle hard is to make postings interesting enough to keep audience coming back and commenting. The analysis by researchers from Helsinki Institute for Information Technology HIIT, Google and Elisa shows that microbloggers sometimes put in teasers to postings and highlight interesting aspects of their everyday experiences, inviting others to comment. However, perhaps due to publicity of the postings, microbloggers generally avoid revealing intimate emotions or experiences.

Social networking online can be so powerful but most people really don’t understand how to use this powerful tool. Here are some social media tips to keep your network strong and supportive:

There comes a time in every blogger’s life when the thought of writing another blog post makes you want to . . . well . . . gag.

You know you should write, you know your readers are expecting to hear from you. But sitting down to crank out another post is like throwing your bucket down the creative well and coming up with nothing but mud.

The well is dry, baby. Nothing more to give. And yet somehow you have to find something to say.

The question is, “How?”