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Chapter 7. Crafting Messages for Electronic Media

E-Mail Could Be Extinct within a Decade

With more and more teenagers switching to instant messaging and social networking sites for speedy communication,

e-mail could be extinct within a decade, a report says.

This electronic form of contact is losing its charm as millions of teenagers ditch it as their main form of communication, said the study by social anthropologist from the University of Kent.

Although in-boxes are still filling up daily all over the world, experts believe e-mails are dying out because they are too slow, too inconvenient, and simply not fashionable any more.

The Psychology of Twitter

I promised a number of Twitter users who befriended me that I'd share the findings of the survey I launched about twitter usage. And so, I thought I'd wrap up this three part article on the Psychology of Twitter by discussing the results of the survey and sharing a few final observations about this new modality for compressed communication.

Here is the my first article on the social phenomenon of Twitter and here is the followup article that dealt with the neurophysiological aspect of twittering.

Tweeting: More Than Just Self Expression

From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me."

Twitter, a micro-communication service that gives users an opportunity to express their thoughts in 140-character "tweets," is a hit in the social media world.

Companies are also benefiting from Twitter where 20 percent of the tweets contain requests for product information or responses to the requests, according to Jim Jansen, associate professor of information science and technology, College of Information Science and Technology, Penn State.

Instant Messaging -- A New Language?

Instant messaging -- a new language?

OMG! LOL. TTYL. For many adults over the age of 30, the former groupings of letters would seem incoherent, but for a newer generation of technologically-savvy young adults it can say a lot.

“Instant messaging, or IM, is not just bad grammar or a bunch of mistakes,” says Dr. Pamela Takayoshi, Kent State University associate professor of English. “IM is a separate language form from formal English and has a common set of language features and standards.”

Johnson and Johnson Want More of the Social Media Pie

Johnson and Johnson is a very popular, industry leading manufacturer of baby care products; baby lotion, baby oil, bath wash, baby equipment, and so on. They’ve been around for quite some time now, and are actively and aggressively jumping on the bandwagon with a new campaign that’s targeting mommy bloggers.

They are using social media’s platforms like Facebook and Youtube, having mommy bloggers further their message and excite online users about their products.

Internal and External Social Networking at Today's Companies

Internal and External Social Networking at Today's Companies

Adam Ostrow, Mashabl, talks about social networking both internally and externally at companies.

What You Should Know about Screencasting

It sounds so similar to broadcasting and podcasting that maybe the name itself suggests what screencasting is about: recording (capturing) the screen activity of a software program in order to create a movie, which you can later show to your audience.

Basically, screencasting is capturing sequences of pictures of the screen (also referred to as screen capture), linking them together and adding recorded audio narration to all this.

The newest approach is to film the onscreen activity as a continuous movie, rather than capture separate images (screenshots) and link them later. It might sound difficult to do but in reality it isn't. Although there is no doubt that having some technical knowledge about screen capture technologies can help you in making better demo movies, even beginners can create a simple one.

Online Ethics and the Bloggers' Code Revealed

Whatever their reason for posting their thoughts online, bloggers have a shared ethical code, according to a recent study published in the journal New Media Society.

Key issues in the blogosphere are telling the truth, accountability, minimizing harm and attribution, although the extent to which bloggers follow their own ethical ideals can depend on the context and intended audience.

Rational or Random? Professor Models How People Send E-Mails

In the last 10 years, e-mail has gone from a novelty to a necessity. What was once a pastime is now an essential form of communication, with many people opening their inboxes to find dozens of e-mails waiting.

But how do people respond to those e-mails? Do they act rationally, responding to the most important first, making sure the process is efficient? Or do they send e-mails randomly, when they are at their computers or when they have time, without any regard to efficiency?

How Cisco Uses Social Media

Cisco is a brand that is known world over. An enterprise-focused company with enough consumer goods to be a household name, the goliath company has an excessively large digital presence. All of Cisco’s combined efforts make it not only digital, but unquestionably social.

I had a high level discussion with Carlos Dominguez, senior vice president in the company’s office of the chairman of the board and CEO, about Cisco embracing social media both internally and externally.