Prologue
Chapter 2. Ethics and Social Responsibility
Chapter 1. The Fundamentals of Business and Economics
Chapter 3. The Global Marketplace
Chapter 4. Business Systems
Chapter 5. Business Structures
Chapter 6. Small Business and Entrepreneurship
Chapter 7. Accounting and Financial Management
Chapter 8. Banking and Securities
Chapter 9. Marketing Concepts and Strategies
Chapter 10. Products and Pricing
Chapter 11. Distribution and Customer Communication
Chapter 12. Management Functions and Skills
Chapter 13. Organization, Teamwork, and Motivation
Chapter 14. Human Resources
Appendix A. The U.S. Legal System and Business Law
Appendix B. Personal Finance: Getting Set for Life
March 11, 2010
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