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Chapters

  • Prologue

  • Chapter 1. The Fundamentals of Business and Economics

  • Chapter 2. Ethics and Social Responsibility

  • Chapter 3: The Global Marketplace

  • Chapter 4. Business Systems

  • Chapter 5. Business Structures

  • Chapter 6. Small Business and Entrepreneurship

  • Chapter 7. Accounting and Financial Management

  • Chapter 8. Banking and Securities

  • Chapter 9. Marketing Concepts and Strategies

  • Chapter 10. Products and Pricing

  • Chapter 11. Distribution and Customer Communication

  • Chapter 12. Management Functions and Skills

  • Chapter 13. Organization, Teamwork, and Motivation

  • Chapter 14. Human Resources

  • Appendix A The U.S. Legal System and Business Law

  • Appendix B. Personal Finance: Getting Set for Life

Breaking News

November 19, 2008

  • Big Three Warn: "Cost Would Be Catastrophic"--Automakers Make Their Case for Bailout to Skeptical Senate
  • SEC Charges Mark Cuban with Insider Trading
  • World Leaders Agree to Seek Major Reform
  • Commercials That Created Stars
  • Advertising: Goodbye Seduction, Hello Coupons
  • Government Shift on $700 Billion

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Business in Action, 4th Edition

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